Plus One Campaign
Campaign Objective
The overarching goal of this project is to develop and implement a community-based Plus One Campaign to increase awareness of, access to, and use of lung cancer screening in communities across the United States. Traditional efforts to increase lung cancer screening awareness often include advertisements that are broad, manufactured, and largely ineffective in increasing the overall lung cancer screening rate.
The crux of the Plus One Campaign is that the messaging will shift from directly asking people “Are you eligible for lung cancer screening?” to asking—instead—“Do you have a friend or loved one who is eligible for lung cancer screening?” (the “Plus One Message”). Through word-of-mouth and direct one-on-one conversations about lung cancer screening among students, members of their community, and their friends and family members, the Plus One Campaign will apply a highly novel strategy to increase awareness of and use of lung cancer screening in the United States.
Campaign Aims
Specific Aim #1:
Develop and evaluate the effect of a Plus One Campaign in increasing awareness of lung cancer screening and in increasing the number of individuals eligible for lung cancer screening who get screened.
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Aim 1.1: Develop and pilot test the Plus One Campaign at 10 geographically diverse college chapters across the United States.
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Aim 1.2: Expand the Plus One Campaign to up to 50 college chapters across the United States.
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Specific Aim #2:
Establish a Lung Cancer Screening Referral Network consisting of university students and the community members, friends, and family members that have been reached through this campaign.
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The successful implementation of the Plus One Campaign will increase awareness of lung cancer screening among thousands of community members across the United States.
Ultimately, the “Plus One” messages distributed as part of the campaign will move high-risk individuals toward lung cancer screening either directly or indirectly through their friends and family members.
Participating University Chapters
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Boston University
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Brigham Young University
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Colombia University
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George Washington University
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Harvard University
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Jackson State University
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Northeastern University
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New York University
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Rice University
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Tufts University
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University of California
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University of California Berkeley
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University of Chicago
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University of Michigan
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University of Washington
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Wellesley College
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Vanderbilt University
Our Partner
ALCSI is partnering with the Lung Cancer Research Foundation (LCRF) for our Plus One Campaign to engage college students in a grassroots effort to increase lung cancer screening awareness. We are extremely grateful for LCRF’s help and support!
